VOTE LOCAL
Social Media CampaignProject outline:
This was a sprint project for #WHYVOTE USA, a creative competition launched by Creative Conscience and VoiceBox to enhance political participation among young people and educate them on the importance of voting.
Our vision:
We wanted to focus on the importance of local voting as it is easy to ignore for many first-time voters.
Process
Research:
We discovered that the primary reasons behind the lack of motivation to vote were insufficient knowledge, disappointment with the system, and a lack of representation.
Solution:
After assessing these pain points, we decided to focus our narrative on the importance of local voting, as it addresses most of these concerns.
Sketches
